PolicyTek for growing agencies

Your team is growing.
Your tools should too.

PolicyTek is the only CRM built with real agency hierarchy. Manage your agents, distribute leads, track performance, and scale your operation — all from one platform.

4
Role levels built in
12+
Team reports
Agents supported
100%
Lead visibility

Sound familiar?

You have no visibility into what your agents are actually doing

You know your team is busy, but you can't see dials, close rates, or pipeline movement in real time. You're managing in the dark.

Lead distribution is a mess

You're assigning leads manually via text or spreadsheet. Leads get lost, double-assigned, or ignored. Agents argue about who got what.

Your CRM wasn't built for a team structure

GoHighLevel and HubSpot bolt on team features as an afterthought. There's no real hierarchy — agents can see each other's data, managers can't see their team's pipeline.

Built for how agencies actually operate.

Hierarchy, reporting, lead distribution, and automations — all designed for teams, not just individual agents.

Multi-level accounts

The only CRM with a real agency org structure.

Owner sees everything. Managers see their team. Agents see only their own book. CSRs have client-service access. Every role gets exactly what they need — and nothing they shouldn't.

  • Owner → Manager → Agent → CSR permission levels
  • Managers can assign, reassign, and monitor their agents
  • Agents never see each other's leads or clients
  • Department-level structures for complex orgs
Agency structure
Agency owner
Full access · All data
Manager — Team A
8 agents · Team view
Manager — Team B
12 agents · Team view
Agent
Own leads only
Advanced reporting

Know exactly how every agent and every lead is performing.

Over a dozen pre-built reports covering agent performance, lead ROI, pipeline velocity, and client retention. Every number you need to manage your team intelligently — without asking anyone for a spreadsheet.

  • Per-agent dials, close rates, and revenue
  • Lead ROI by source — know what's actually working
  • TV dashboard for real-time floor visibility
  • Pipeline drop-off reports to fix your leaks
Team performance · Today
#1James M.$3.2k
#2Priya S.$2.8k
#3Carlos R.$2.1k
$8.1k
Team MTD
7
Policies
34%
Close rate
Lead pool distribution

Full control over every lead that enters your agency.

Distribute leads to your agents with complete visibility and control. Create your own agency 'lead currency' — assign credits, track spend, and hold agents accountable for every lead they receive.

  • Auto-distribute or manually assign leads to agents
  • Agency currency system for internal lead tracking
  • Full assignment history and accountability log
  • Manager controls over allocation rules
Lead distribution · Today
James M.
5/5
Priya S.
4/5
Carlos R.
3/5
↻ 3 new leads auto-distributed
Marketing automations

Your entire agency's follow-up runs automatically.

Build SMS and email sequences that run across your whole team. New lead walks in — they're immediately enrolled in your sequence. Renewal comes up — the reminder goes out without anyone touching it.

  • Sequences trigger automatically on lead and policy events
  • Runs across all agents simultaneously
  • Renewal reminder campaigns built in
  • Track open rates and conversions agency-wide
Active sequences
New lead — immediate SMS48 active
24hr follow-up email31 active
Renewal reminder 30d18 active
Post-sale onboarding12 active

A day in the life of an agency owner

8:00 AM
Lead distribution
Open PolicyTek — your whole agency's night shift ran itself
22 leads came in overnight. They were auto-distributed to your agents based on your assignment rules. 8 SMS follow-ups went out automatically.
8:15 AM
Reporting
Check your team dashboard before the morning standup
Yesterday: Team North closed 4 policies, $4,200 revenue. Team South had 38 dials but only 1 close. You know exactly who to coach today.
9:00 AM
TV dashboard
Standup: you have data, not guesses
You show the leaderboard on the TV dashboard. Carlos is #1 this week. You reassign 3 stale leads from inactive agents to your top performers.
10:30 AM
Hierarchy setup
New agent joins — they're set up in 5 minutes
You create their account, set their permission level to Agent, assign them to Manager Sarah's team. Their landing page is live. Their lead allocation is set.
2:00 PM
Automations
Renewal alerts fire — 18 policies coming up in 30 days
PolicyTek automatically notified the relevant agents and enrolled each client in your renewal sequence. You didn't touch a single record.
5:00 PM
Advanced reporting
End-of-day report: $11,200 in policies written today
You see it without logging into anything. The report is right there. You forward it to your business partner and shut the laptop.
The hierarchy setup is a game changer. I can give my managers full visibility into their teams without exposing other agents\' data. I\'ve tried GoHighLevel, AgencyZoom, and three others. No one does this right except PolicyTek.
JK
Jennifer K.
Regional Agency Director · Ohio · 24 agents

Plus everything else you need

Built-in softphone
Your whole team calls and records without a separate phone system.
Policy management
Every client's policies, renewals, and premiums in one place.
Commission tracking
Calculate agent commissions and manager overrides automatically.
Agent landing pages
Every agent gets their own branded lead-capture page.
Client portals
Clients self-serve — view policies, payments, and message agents.
Seamless integrations
Connects with Twilio, Zapier, TrackDrive, and more.

Ready to run your agency with total visibility?

Book a team demo and we\'ll show you exactly how PolicyTek would work for your org structure, team size, and workflows.

Dedicated onboarding · No contracts · Cancel anytime